You’ve just come up with a sensational idea and you’re turning it into a business. Fantastic! Now what?
Your brand is your foundation. It will be your sturdy root and your home base. Your brand is what makes your idea different from the rest.
How do you get started? How do you build your brand? Great questions!
Here at NM, we advise our clients to focus on your customers. We often see companies think more about their competitors and that is a big mistake. Yes, consider your market and do the research but your main focus should be on your customers. Who are they? What are they like? What do they like?
The more specific as to who you want to sell to, the better. The more you know who your target market is, the better you can sell to them. The more your brand can align with your target market, the more likely you’ll get the right customers through your door.
Here’s a fun little practice:
Imagine your brand as a person. What’s their lifestyle? What do they wear? What do they eat? What other brands do they like? Build your brand around your target market.
Now, why is this important?
Your brand will be your north star. When you’re going a million miles per hour, we want to make sure your brand stays consistent across the board. When you’re making marketing decisions, we want to make sure it makes sense. Your brand is the foundation and it will carry your business forward. Without it? It gets messy. It gets frustrating. Your business will feel lost. Your marketing won’t translate well with your target audience.
Here at NM, we bring your business to life. We bring brands to life. We help figure this out with you, and even better, create it for you. We take your vision and make it reality. If you’re ready to take that first step into success, or if your current brand needs a facelift, we’re here for you.
